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The workshop provides an introduction to structural equation (SEM) using AMOS 20.0 and its graphical interactive path modelling tools. The fundamentals of SEM are demonstrated with practical examples drawn from a variety of application areas, such as customer loyalty, satisfaction, telecommunications and credit cards. The workshop is highly interactive with major focus on hands-on practices and usage of software AMOS for SEM analysis.

This workshop is for you if you are involved in analyzing data within your organization. If you are involved in quantitative consumer research, you will benefit by learning new quantitative data analysis skills. If you are involved in qualitative research, you will expand your skills portfolio to include quantitative techniques. This workshop will also be valuable for consultants involved in assignments that produce quantitative data (e.g. usability tests, surveys and focus groups).

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