The Department of Marketing and Graduate School of Business, Faculty of Business & Accountancy, University of Malaya are organising their 1st UMDS to provide a platform for doctoral candidates to build networking and share their progress whilst obtaining valuable inputs from the country’s renowned Marketing experts. This two-day symposium intends to cover various areas of Marketing and its interdisciplinary topics including, but are not limited to, the followings:

  • Advertising
  • Branding
  • Consumer Behaviour
  • Digital Marketing
  • Distribution Channel
  • E- Commerce
  • E- Marketing
  • Food Marketing 
  • Green Marketing
  • IMC

  • Islamic Marketing
  • Political Marketing
  • Pricing
  • Product Development
  • Retailing
  • Strategic Marketing
  • Sustainable Marketing
  • Tourism Marketing
  • Marketing Sub-areas